This Privacy Policy explains how DermaWave LLC, operating the DermaLift™ brand, collects, uses, stores and protects your personal information when you visit our website, place an order, communicate with us or otherwise use our services.

1. Company Information

The DermaLift™ brand and this website are operated by:

DermaWave LLC
500 4th St NW, Suite 102
Albuquerque, NM 87102
United States

Email: contact@dermalift.uk

DermaWave LLC is the seller, payment recipient and data controller responsible for personal information processed in connection with purchases and services offered through this website.

2. Information We Collect

Depending on how you interact with us, we may collect:

• Your name, email address and telephone number;
• Your billing and delivery addresses;
• Your order, delivery, return, refund and warranty information;
• Messages and information sent to Customer Support;
• Your IP address, browser, device and website activity;
• Your cookie, analytics and marketing preferences;
• Information used to prevent fraud and protect transactions;
• Any other information you choose to provide to us.

Payment information is processed securely by our authorised payment providers, including Stripe. DermaWave LLC does not directly store your complete card number or card security code.

3. How We Use Your Information

We may use your personal information to:

• Process and confirm your order;
• Process payments and prevent fraudulent transactions;
• Dispatch and deliver products;
• Provide delivery and tracking updates;
• Manage returns, refunds and warranty requests;
• Respond to questions, complaints and support requests;
• Maintain and protect our website and checkout;
• Improve our products, website and customer experience;
• Maintain business, accounting and transaction records;
• Measure website and advertising performance where permitted;
• Send marketing communications where permitted;
• Establish, exercise or defend legal claims;
• Comply with legal, tax, accounting and regulatory obligations.

4. Lawful Bases for Processing

Depending on the circumstances, we process personal information because:

• It is necessary to fulfil a contract with you, including processing, delivering and supporting your order;
• It is necessary to comply with a legal obligation;
• It is necessary for our legitimate business interests, including fraud prevention, website security, customer service and business improvement;
• You have provided consent, including where consent is required for marketing, analytics or advertising cookies;
• It is necessary to establish, exercise or defend legal claims.

Where processing is based on consent, you may withdraw your consent at any time.

5. Who We Share Information With

We may share personal information with trusted service providers that help us operate our business, including:

• Website, hosting and e-commerce service providers;
• Payment processors, including Stripe;
• Fraud-prevention and transaction-security providers;
• UK and international fulfilment centres;
• Couriers and delivery companies;
• Customer support providers;
• Email and communication providers;
• Analytics and advertising providers, where permitted;
• Professional advisers, including legal and accounting providers;
• Government, regulatory or law-enforcement authorities where legally required.

These providers receive only the information reasonably necessary to perform their services and are expected to handle it securely and lawfully.

We do not rent personal information. We do not disclose personal information to unrelated third parties for their own independent marketing purposes without the appropriate legal basis.

6. International Fulfilment and Data Transfers

DermaWave LLC is established in the United States and serves customers in the United Kingdom and other locations.

Depending on stock availability, orders may be dispatched from UK or international fulfilment centres. Where international fulfilment is used, your name, delivery address, contact details and order information may be shared with the fulfilment and delivery partners responsible for completing your order.

Some service providers may process personal information outside the United Kingdom. Where required by applicable law, we use appropriate safeguards for international transfers, such as recognised contractual protections, adequacy regulations or other legally permitted transfer mechanisms.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

• Keep the website and checkout functioning;
• Remember your basket and preferences;
• Understand website usage and performance;
• Protect the website and prevent fraud;
• Measure advertising performance;
• Display more relevant advertisements where permitted.

Essential cookies may be used where necessary for the website to function.

Non-essential analytics and advertising cookies will be used only where any consent required by applicable law has been obtained. You can accept, reject or manage non-essential cookies through our cookie banner.

Please read our Cookie Policy for further information.

8. Marketing Communications

Where permitted, we may send emails about DermaLift™ products, updates, offers and promotions.

You can unsubscribe at any time by selecting the unsubscribe link in a marketing email or contacting:

contact@dermalift.uk

Even if you unsubscribe from marketing, you may still receive essential communications concerning your order, payment, delivery, return, refund, warranty or Customer Support request.

9. Fraud Prevention

We and our payment and security providers may use personal and transaction information to identify, investigate and prevent fraud, unauthorised payments, abuse and other illegal activity.

This may involve automated risk indicators. These indicators help us decide whether additional verification or transaction review is required.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary to:

• Process and complete your order;
• Provide Customer Support;
• Manage deliveries, returns, refunds and warranties;
• Maintain legal, tax and accounting records;
• Prevent and investigate fraud;
• Resolve complaints and disputes;
• Establish, exercise or defend legal claims.

Retention periods may vary depending on the type of information and applicable legal requirements. When information is no longer required, it will be securely deleted, anonymised or restricted.

11. How We Protect Your Information

We use reasonable technical and organisational security measures designed to protect personal information against:

• Loss or destruction;
• Misuse;
• Unauthorised access;
• Unauthorised alteration or disclosure.

Although no online service can guarantee complete security, we take appropriate steps to protect the information entrusted to us.

12. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of eligible personal information;
• Request restriction of certain processing;
• Object to processing based on legitimate interests;
• Object to direct marketing at any time;
• Request eligible information in a portable format;
• Withdraw consent at any time;
• Submit a complaint to an appropriate data-protection authority.

These rights may be subject to legal limitations and exceptions.

To make a privacy request, contact:

contact@dermalift.uk

We may ask for information reasonably necessary to confirm your identity before completing a request.

13. Complaints

Please contact us first if you have concerns about how your personal information has been handled:

contact@dermalift.uk

If you are located in the United Kingdom, you may also have the right to submit a complaint to the Information Commissioner’s Office, the UK data-protection regulator.

Website: ico.org.uk

14. Children’s Privacy

Our website and products are not directed towards children. We do not knowingly collect personal information directly from children without appropriate authorisation.

If you believe that a child has provided personal information to us, please contact contact@dermalift.uk.

15. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security or content of websites and services that we do not control.

We encourage you to review the privacy policies of those third parties.

16. Changes to This Privacy Policy

We may update this Privacy Policy when our services, providers, business practices or legal obligations change.

The latest version will be published on this page with the updated revision date.

17. Contact Us

For privacy questions, requests or complaints, contact:

DermaWave LLC
500 4th St NW, Suite 102
Albuquerque, NM 87102
United States

Email: contact@dermalift.uk